Since Twitter has come to the internet, many online marketers have found that Twitter can help greatly with SEO, as well, even bring them to the top of the search engines, even though the links are “NoFollow” links. Using keywords that are relative to your niche or market extensively in your posts will help to bring you to the top of the search engines for those specific keywords.
Below are 5 reasons why you should use Twitter for marketing apart from Instagram marketing methods like bulk DM for Instagram.
1. Short & Sweet:
The average internet surfer’s attention span is relatively short. This is where Twitter’s “Instant Messaging” type platform is extremely useful. By only allowing a simple message of 140 characters and the ability to include a link to anywhere of your choice, you are able to gain the attention of a targeted audience and drive them to anywhere you wish. With Twitter, all you have to do is spark an interest in someone and they will look after the rest.
2. Follow Trends:
With Twitter, you can also follow others and easily see the trends that others are showing interest in. This way you are always directly on top of the latest topics, products, and services and know what others are talking about as well.
By using Twitter you are able to update your followers immediately with your activities whether you are releasing a new article, video, or another source of information you wish to share. Blogs and RSS feeds are also immediately updateable and help to gain and keep a well-targeted audience.
4. Everyone Tweets:
There are many leading industry companies like; Pepsi, eZine Articles, and individuals such as celebrities and even everyday people who use Twitter on a daily basis. Twitter is more of a social platform rather than a marketing platform, but nonetheless has the power to effectively drive targeted traffic and generate followers.
5. Social Connection:
People who chat on Twitter are there for social gathering and networking for the most part, but none-the-less, love to laugh. By making others laugh, or offering something of popular interest, such as information on the “Swine Flu,” others will want to follow you, but you must stay as relative to your niche as possible. Because Twitter is a social platform, it is important to know that if you plan to use Twitter for marketing, you are there to give others what they are searching for, not try to sell your product or service. Twitter is best used much like a blog. Give useful and insightful information by leaving links that are related to your niche and don’t be afraid to use some of your character and personality.
After all, Twitter is a social platform and not a retail store, or auction-mart.